Austereo
"In the world of entertainment and experiential opportunities, I believe you need to work with people who are not only highly skilled but also have the know how to deal with people of all levels and ensure their part of the overall project is not only planned and executed brilliantly, but the experience is first class for everyone involved, most of all the client and the fans.
At Austereo we have spent 30 years learning our craft of broadcasting and doing events for our listeners. We are particular about our brands, our on air content and now our visual content. It must reflect our brand in every facet and every touch point.That is why we choose Edge Group - Michael Sutherland and James Ingram know their stuff, and deliver excellence. If you're serious about your brand, and the experience it offers, then I highly recommend the Edge, because you only have one chance at a first impression"
Grant Tothill
Director of Entertainment Content Solutions
Austereo Group
Universal Music Australia
Universal Music is the #1 record company in the world and Universal Music Australia are proud to be the local music industry market leaders. We recently held two separate showcase events in Sydney to highlight a select number of artists to our business and media partners.
The first was part of the publicity and awareness launch for our 2011 releases and included performances from both local and a new internationally signed group. Our 400 invited guests included a mixture of interstate partners including major radio network partners, retailers, digital business partners, VIPs and new clients. The event was held at HOME nightclub in Sydney and was a roaring success. We engaged Edge Group to work with us as they not only liaised with many potential venues, but also confirmed commitment at the event with other brand sponsors.
the second event was an intimate showcase for an international classical artist who was making her Australian debut. This was an elegant, seated concert event for 50 invited guests, including arts, media, business partners, politicians and other dignitaries. Again, Edge Group delivered a highly successful evening, from organising the security to ensuring the acoustics for the room were taken care of and tailoring a themed cocktail menu with matching wines.
The production for both events as run by Michael and James was second to none. They finalised all artist production requirements directly with each artist Management, secured alcohol sponsors and developed the event catering - not an easy set of deliverables when dealing with five independent parties and catering to the specific needs of an edgy, cool rock/pop crowd through to a high-end sophisticated classical music audience.
The presentation was very impressive and highlighted the skills of Edge Group to deliver a one-stop production resource. Ultimately, our job is about results gained through excitement of new artists and i would have no hesitation in recommending Michael and James and i look forward to working closely with them again.
Nadya Balzarolo
GM Promotions
Universal Music Australia
Longrain Restaurant & Bar
Edge Group has given us the tools to look inward at our business. We are now able to run our kitchens with clear and concise recipes and some great documentation. This has given us the ability to expand and create a better and more consistent product. James and Michael are both easy to work with and have firm and well founded ideas on how to make your business both more profitable and easy to run.
Sam Christie
Managing Director
Longrain – Sydney & Melbourne
Lawler Partners
"We have recently utilised the professional services provided by the Edge Group and our business has benefited significantly.
The hospitality sector is a fast moving and highly competitive environment that requires operators to constantly remain in touch with the market and quickly respond to ever changing patterns in patron behaviour and their ‘subconscious’ demands - Edge Group are definitely ‘in the know’ with what is happening out there and more importantly they have a real insight into not only what works but how to adjust your offering accordingly!
Plus they really care our business, the integrity of our relationship and the outcome of their recommendations.
I recommend them very highly.
Call me!"
John Tully
Principal Consultant
Lawler Partners Chartered Accountants
Sydney - Melbourne - Brisbane - Newcastle
Frontier Touring Agency
"I was the booking agent for Skunkhour for 12 years, so I have seen hundreds of their shows. I have so many great memories them performing live. If you were ever a Skunkhour fan, you will know that seeing them play live was what it was all about…especially the feeling and atmosphere they created with their music - you could not help but to dance to them!!! So its going to be fantastic to see them recreate that again."
Michael Harrison
Managing Director
Frontier Touring Agency
Peer Group Media
"Before White Men Could Jump, Del and Aya Larkin were proving that they could do everything else but… one of my favorite Australian bands ever, Skunkhour, were before and after their time, existing in the nexus of things known and unknown in a time when grunge excused every shit guitarist and forced every cardigan clad undergraduate into a sandshoe staring depression. Skunkhour were bright, bold and fucking beautiful. Back to basics indeed!"
Adam Zammit
CEO
Peer Group Media
Palace Leisure Group
"Palace Leisure Group owns and operates the Roxy Hotel in Parramatta. The property features a performance space known as the Roxy Theatre capable of holding 900 patrons and catering to all styles of music event, live stage performances, seminars and presentations.
Over the years we have had varying degrees of success booking acts into the Roxy Theatre however we have encountered obstacles and barriers along the way as the group didn't possess the internal resources to tap well enough into the music and events industry. Michael Sutherland and Edge Group joined in early 2010 and have bridged the gap between the hotel management and the music industry.
Unlike other music promoters I have dealt with whose focus is often narrow, Michael has genuine appreciation and understanding of where profit opportunities are for the hotel and therefore the importance of generating revenue via bar and food sales. It has indeed been refreshing to have an external booking partner who is as concerned about the hotels profit as I am.
The relationship between Edge Group and The Roxy Hotel is in my view the best solution Palace Leisure Group has found to generate leads and activity for the Roxy Theatre and in turn it has delivered the direct outcome of successful events that have drawn solid patron numbers and contributed real profit.
Michael's decades of extensive first-hand experience and strong personal relationships within the music industry are highly valuable and give our properties access that we otherwise wouldn't get.
I highly recommend the services of Michael Sutherland and Edge Group to any organisation wanting not only to get full access to the music industry but to also to have a professional and conscientious representative who holds venue interests as highest priority.
I look forward confidently to working with Michael and Edge Group for many years to come."
Chris Jolliffe
Group Sales, Marketing and Entertainment Manager
Palace Leisure Group
The Roxy Hotel
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